SE-optimization Updates

If you’re a webmaster or blogger that has been hit by Google’s Penguin update, then you should continue reading.

The Penguin Update was launched by the big G to take care of websites that had been clogging its results with spammy pages. Most of the websites caught by the update were guilty of artificially inflating their rankings by using shady tactics that violate Google’s guidelines.

If you are impacted by this update, you obviously want to know how you can recover from it. Even if you haven’t been hit by it, you should take proper measures to safeguard your site from the dreaded Penguin’s peck.

Here are a few tips on making sure your website nurse itself back up and recover from the impact of the update:

#1: De-optimize Your Site: Over-optimization is something you should stay away from. Because Google is keen on penalizing sites that have done too much SEO. Limit the keywords on alt tags, link title tags and heading tags.

#2: Indulge in Quality Link Building: This one goes without saying – you have to start getting more high quality links to your website. No second thoughts on that. It’s one of the best ways to send a green signal towards Google.

#3: Go for Natural Anchor Text: No matter how hard you try to fake it, Google somehow figures out that you’re not natural. Using the same anchor text for every other incoming link to your site is not a good idea. You should try to keep it as natural as you can.

#4: Say Bye-Bye to Links in Blogrolls: Removing links from blogrolls is a step that you should take right away. Why? Because even though these links are technically not spammy, they might get you penalized. And you don’t want to take any chances.

#5: Stop Using Exact Match Domain Names: Yes, the exact match domain names used to be hot way to get your website ranked for that particular keyword phrase. But not anymore – it’s much, much harder now to convince the Penguin that your site is not spammy. The solution is to focus on brandable domain names.

#6: Add Google+ Sharing: If you’re trying to make a good impression on Google then you should enable Google+ sharing on your website. It makes your site look more authentic and approachable.

#7: Look Into Problem Areas: Go through your website and see what you can fix. Try to make it as genuine as possible. Remove any bad content or links that look spammy. The more you work on the problem areas, the better.

#8: Create Better Content: Making your site more valuable for your visitors in terms of content is really important post Penguin. It not only makes your site more real and useful, but also attracts natural links from relevant websites, giving you an edge over the competition.

#9: Stop Taking Short Cuts: It’s about time you think long term for your website in terms of ranking. You have to understand that it takes time to reach the top, and you have to put in real efforts to reach there. There’s no magic pill.

How are you coping with the Penguin Update? Do you have any tips to share with us? Do comment below and let us know!

If you are in the SEO Industry, you might know and heard this latest contest.
PromoJunkie.com opens for seo contest which the target keyword phrase is "oes tsetnoc" - when you reverse the words, it is "seo contest". If you are interested, try to participate. I am ready to join this competition depsite my hectic schedules. I am sure it would be a good idea to gain more experiences from this event and related to Search Engine Optimization. There is a room for improvement if I join this competition.

I will open a new blog site for this contest, and I will optimize well. I will keep posting the latest article related to the seo contest and search engine optimization.

Search Engine Optimization is one of the factor or strategy to increase your website visitors and rank high in the search engine. Through the use of search term, it must be relevant/related to the topic you are looking for.

2 Types of SEO:
* On-site SEO
* Off-site SEO

What is On-site SEO?
* On-site SEO is optimizing the page / web page so that the Search Engine Spider or Crawler will read your content and will use to display in the search results. If you have optimized or your are optimizing your web page, make sure is in correct way and you follow the search engine rules to prevent your website getting banned.

What is Off-site SEO?
* Off site SEO is gaining or increasing backlinks / inbound links.
What is Backlink? Backlink - a link at another site, pointing to your site.

How to optimize website with the use of On site Factor.
These are the steps or guides to be followed.
- must have a unique title on every page (keyword term in the title is a big plus).
- must have a meta tags on every page (meta description, meta keywords, meta robot if needed).
- your have to use or pud headings tag (H1, H2 .... H6).
- image optimization (with alternate text : alt="").
- anchor optimization (with title tag : title="").
- keyword link text must target the relevant keyword for increasing the website rank.

How to increase your website rank in the Search Engine Results?
* At first, it is so hard. If your website is new and less than 1 month, it is so hard your website to rank at the top. Be patience, you will come there. If you follow / you are following my SEO Guides, there are possibility your website rank will increase in the search engines like Google, Yahoo, Bing (Top Search Engines.)

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Is Google going to add their own links to your web pages? A recent patent application of Google indicates that this might be coming. The name of the patent is "Enhanced document browsing with automatically generated links to relevant information". It is an update of the patent application that Google filed in 2006.

What is Google's patent application about?

Here's the official abstract:

"Additional documents are automatically located that are relevant to an original document, such as a document being read by a user, and also potentially relevant to personal information of the user.

The additional documents may be located based on descriptive information that includes personal information of the user and content information of the document being read.

The additional documents, or links to the additional documents, may be incorporated into the document being read. In some implementations, the additional documents may be presented in-line with the document being read, such as through an in-link link or text snippet. The user can thus be efficiently presented with additional information that is relevant to the original document being read."

In other words: Google wants to read the contents of your web pages and then might insert their own links on your web pages.

According to the patent application, the links will be based on the personal search history and the geographic location of the web surfer as well as on the contents of the page on which Google will insert the links.

How can Google change the content of your web pages (technically)?

Changing the content of your web pages is easy if the web surfer has Google's toolbar installed.

Google's toolbar does not only send information about every page that you visit to Google, it also allows Google to change the content of each page that you visit through the document object model.

If you use Google's toolbar then Google can add any content to the web pages that you visit and you wouldn't notice that the original content has changed. Note that Google could do this. That does not mean that Google actually does this.

What type of content would Google insert on your web pages?

Google might enter simple text links on your pages, they might link existing content or they might add whole new paragraphs on your web pages. Technically, all of this is possible. It's not clear what Google will do with the methods described in the patent.

However, since there are several documents about this topic, it seems that they are serious about this.

Google knows a lot about you and they control a lot of the information that we get on the Internet. Will they also change the content of your web pages in the near future?

Being listed on Google's first result page is becoming more important than before. Google can only recommend your website as a link if they know your site. To optimize your website for Google, use the top 10 optimizer in IBP.

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Social media is all about engaging with people whether it be clients, friends, or relatives. As Li Evans of Serengeti Communications explains, “Everybody likes to share, and they like to share a story.”

She goes on to tell WebProNews that businesses are just now grasping how they can use social media. If they create valuable content, she says people will share it, which will expand their reach.

Contrary to some beliefs, effective social media marketing is a lot more than simply having a Facebook page. Evans says businesses need to, first of all, understand where their audience is. Although Facebook and Twitter have exploded in popularity, it doesn’t mean that your audience is there. If this is the case, these platforms will not be effective for your business.

It could be that message boards and forums are where your audience is. Although these areas have been around since before the term social media was even coined, Evans believes they are still very powerful, have a large reach, and rank in search engines. Other effective platforms include ratings and review services and location-based sites.

Secondly, businesses need to understand what their resources are. It is important to realize what you are capable of doing before you jump in. Otherwise, you could quickly get overwhelmed, which could lead to failure.

Thirdly, businesses have to listen to what their audience is saying. Just as businesses need to understand their resources before embracing social, they need to do a lot of listening too. If not, Evans says it could be compared to petting a shark. Businesses should know what is acceptable and what is not before they embark on a social media campaign.

Once a business applies these 3 steps, she says it can build a social media strategy.

Select a Domain Name That Boosts SEO

There are two ways of selecting a domain name. You can choose the domain name first and use it as your organization name or vice versa. Most of the old organizations prefer to retain their brand name in their URL.

Many startup organizations select their URL first and then name their organization. This is because of the non availability of the perfect URL.

Your website URL is your online identity that is visible to millions of internet users. It impacts your organization name, website seo and future business endeavors. All these factors should be taken into consideration before selecting a URL.

Boost Your Website SEO with the Following Domain Selection Tips:

1. Choose a Keyword Rich Domain Name:

A keyword rich URL is a bonus for any website. It helps boost ranking in the search engine results pages. If the desired keyword rich URL is not available, you can add a prefix or a suffix to the keyword. A URL which contains a combination of keywords helps in drawing more traffic to the website.

2. Include Hyphens in the Domain Name:

Search engines can distinguish between hyphenated keywords very easily. This helps in ranking better in search results pages. Hyphenated keywords in the URL are a good option if the desired keyword rich URL is not available.

There is one pitfall in using hyphens in the URL. Your website visitor can land on the competitor's website if they forget to add the hyphens. Webmasters should include hyphens as a last option to obtain the perfect domain name.

3. Select A Top Level Domain Name:

A website URL should be selected based on the geographical location of the customers. If your website caters to the customers at a global level, a dot-com domain is suitable for you. If the dot-com domain is not available, you can opt between dot-net and dot-org. If your organization is based in United Kingdom, your top level domain should be dot-co-dot-uk. A non-profit organization should opt for dot-org as their top level domain.

4. Purchase a New Domain Name:

A domain name should be researched well before purchasing. It is an important to get a URL related to your niche.

Tips for purchasing a new URL:

a. The name should be easy to spell & remember.

b. URL's are inexpensive. You can register multiple keywords rich URL and redirect them to the main domain. As a result, a lot of traffic will be directed to the main site.

c. Make sure that you are not infringing another organizations brand name.

d. If your organization belongs to a particular region, Purchase a geo specific URL. This helps in capturing the target audience.

5. Purchase an Aged Domain Name:

Always check the background of an aged domain before purchasing it. Aged domains can give your website seo a good boost.

Tips for purchasing an aged URL:

a. Check the domain age. This will give you an idea of how old the domain is. Google gives a lot of importance to aged domains in search results pages. Your chances of ranking well improve with the age of the domain name.

b. Note the page rank of the aged domain. As the page rank increases, the importance of the domain increases.

c. Calculate the number of backlinks of the aged domain. An aged domain should have a few hundred backlinks. If the backlinks are not sufficient or are of poor quality, move on to purchasing another aged domain.

A good domain name should not exceed 67 characters. Look for a reputed service provider to host your URL. Register your URL for a few years instead of one year. Your website will leave a good and lasting impression on Google.

When Google displays Sitelinks below your website listing in the search results, it's very likely that your website will get more clicks and more visitors. The majority of searchers click on the top 3 results. For that reason, getting more links in the top three results increases the number of clicks that your website will get.

Unfortunately, Google does not always display the right Sitelinks. This article explains how to check your Sitelinks and how to make sure that Google displays the right Sitelinks for your website.

How to check which Sitelinks Google displays for your website

It seems that Google only return Sitelinks when they are confident that the search query is looking for a specific site.

If you want to see the Sitelinks for your website, search Google for your domain name without the .com or for any other keyword for which your website is listed on the first position.

For example, if your domain name is "cebuads.info", search Google for "cebuads".

Which type of Sitelinks does Google display for your website?

If you search Google as explained above, Google will display one of the following Sitelinks below your listing:

1. Google shows up to eight text links that are identical to your website navigation links. If you see these links, the navigation of your website can be parsed by Google and it divides your website into separate categories. This is good.
   
   
2. Sitelinks that go to random pages on your website. If you get these links, the navigation of your website probably can't be parsed by Google and Google took the pages with the most backlinks for the Sitelinks. This is not so good.
   
   
3. Google does not display any Sitelinks. If Google does not display any Sitelinks for your website then it's very likely that your website is not search engine friendly and that your pages cannot be parsed correctly. This is bad.

How to get better Sitelinks

Google generates the Sitelinks for your website based on your website navigation and based on the links that point to your website.

If Google shows the wrong Sitelinks or no Sitelinks at all for your website then you should work on your website navigation:

• Avoid JavaScript and Flash navigation and try to use regular links as often as possible.
  
  
• If you use images for your website navigation, make sure that the images contain alternative texts that allow Google to categorize your links.

If your website has a clear navigation, it will be much easier to get Sitelinks for your website.

Do not use too many navigation links and make it easy for web surfers and search engines to find out which pages of your website are the most important pages. The better a web page is linked, the more likely it is that it will appear in the Sitelinks.

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Last week Google changed the Local Business Center to Google Places, and along with that change came some new features for local businesses. We looked at those here.

Among those changes was the addition of Google's tag advertising. For $25 a month, businesses (in certain cities) can use Tags to highlight their listings on Google.com and Google Maps. These are yellow markers that let you promote important aspects of your business. They can be used for things like coupons, photos, and other select features. They don’t affect the rank of search results, but they give customers more information and may prove beneficial.

Google promised that while the offering was starting out in a limited number of cities, that number would be expanding. The expansion process is underway. Google has now announced the addition of 11 new cities.

The new cities are: San Jose, Houston, Austin, Atlanta, Washington DC, San Diego, Seattle, Boulder, Chicago, San Francisco and Mountain View.

"You'll notice that we’ve added Mountain View, CA to the list of cities participating in the trial," says Product Manager Shalini Agarwal. "Because we are still tweaking the product a bit, we thought we’d make it available in our hometown so we can get quick feedback as we work on new features."

Businesses in the available cities can sign up for Tags from their Google Places accounts.

In a couple weeks, Google says it will launch a new tag type: "post to your Place Page". This will be a freeform text field that will let business owners highlight custom messages announcing sales or events.

The company did not indicate when more cities will become available, but I would expect the feature to make regular expansions in the not-too-distant future.

http://www.webpronews.com/topnews/2010/04/30/google-expands-tag-advertising-for-local-businesses

A lawsuit filed by language software firm Rosetta Stone against Google for copyright infringement has been dismissed by a federal judge.

In its lawsuit, filed in July 2009, Rosetta Stone alleged that Google allowed third parties including individuals involved in software piracy to purchase the right to use Rosetta Stone trademarks or other terms confusingly similar in Google's Adwords advertising program.

Google said the ruling was "consistent with a growing line of decisions" about the Internet.

"Users searching on Google benefit from being able to choose from a variety of competing advertisers, and we've found no evidence that legitimate use of trademarks as keyword triggers or in the text of advertisements confuses consumers. We're pleased that the judge has ruled in Google's favor, consistent with a growing line of decisions in the Internet space," Google said in a statement.

Rosetta Stone expressed its disappointment about the ruling, charging that Google does not do enough to stop such practices on its AdWords platform.

"We are deeply disappointed that Rosetta Stone was not given an opportunity to present at a public trial the facts underlying Google's practices and the motivation that led Google to adopt its current trademark policies," stated Tom Adams, President and CEO of Rosetta Stone Inc.

"Google has a corporate responsibility to protect consumers and promote trust in its search results. Without question, Google knows that counterfeit software is being advertised in its Adwords program and takes no effective steps to stop this illicit activity."

Rosetta Stone said it plans to review the decision and will consider an appeal to the U.S. Court of Appeals.

http://www.webpronews.com/topnews/2010/04/30/google-gets-favorable-ruling-in-rosetta-stone-case

Apparently Facebook is not content with only taking over the web, but wants to get some penetration into the physical world as well. Taking a cue from another dominant company, Google, Facebook is now giving brick and mortar businesses decals to put in their windows. While Facebook tells WebProNews the decals are currently only a test with a small number of businesses, I would expect this to be expanded in the future.

Is Facebook a worthy competitor to Google? Tell us what you think.

Increasing Competition with Google

Google has been sending decals to businesses as part of its Favorite Places program. In fact, they even just announced the expansion of this last week. Whereas Google's decals include a QR code pointing to the business' "Place Page," Facebook's include a link to the business' Facebook Page.

Google has its fair share of competition from a variety of angles. Apple is getting a great deal of the attention in this regard (making two big moves yesterday), but Facebook is up there as well. Facebook is already a key competitor in terms of where people spend their time online. Facebook expanding its presence all over the web only increases that, and will likely play a big role in the diversification of how people obtain information - in other words, maybe a little less Googling. Some of us have even speculated on the possibility that Facebook could one day create it's own AdSense-like network.

http://www.webpronews.com/topnews/2010/04/28/facebook-finding-more-ways-to-compete-with-google

Google has a couple new elements going on in its results pages. The first one is the addition of brand links for some queries. For example, if you search for "watches" you might get links for Citizen, Nixon, Rolex, Omega, and Fossil. Or if you search for "footballs" you might get links for Wilson, Nike, Rawlings, Spalding, and Dallas Cowboys.

In the ones I've seen, they appear near the top of the results, just below the top paid listings. They are not links to the sites of these brands, however. They are links to SERPs for queries that incorporate those brands into them. For example, clicking "Wilson" in the footballs example will take me to results page for "wilson footballs".

http://www.webpronews.com/topnews/2010/04/29/google-making-more-changes-to-the-serps

It's no secret that Google has, on a very steady basis, dominated its competition and managed to return big profits. And Carol Bartz may be in no position to question the company's methods. But Yahoo's CEO nonetheless chose to point out a potential weakness this week, and she may be on the right track.

Does Carol Bartz have enough credibility to criticize Google? Tell us what you think.

Bartz told Jonathan Fildes, "Google is going to have a problem because Google is only known for search. It is only half our business; it's 99.9% of their business. They've got to find other things to do."

Also, in terms of how Google will be judged as it attempts to find those other things, Bartz observed, "Google has to grow a company the size of Yahoo every year to be interesting."

The 99.9 percent figure is obviously an exaggeration. Still, if you figure that Google has a market cap of around $169 billion and Yahoo's market cap is closer to $24 billion, the second remark doesn't seem too inaccurate.

So as Bartz indicated, that puts a lot of pressure on Google to succeed at something other than search. Whether that something's Android, Google Apps, the TV Ads program, or a different product doesn't matter, but in this light, Yahoo's rather scattered network of properties starts to look a little more attractive.

UPDATE: A regulatory filing has revealed that Carol Bartz received $47.2 million in compensation for her work in 2009, which is far more than either Eric Schmidt or Steve Ballmer collected.

What do you make of Carol Bartz's remarks -- and her compensation package? Let us know in the comments section.

http://www.webpronews.com/topnews/2010/04/29/yahoo-ceo-google-is-going-to-have-a-problem

What is Rapid Rewriter?

One of the best ways to get to the top of the search
engines is by posting articles, to article directories and blog
networks, with links in them, pointing back to your
sites...

However it's very time consuming to write all this
content by hand, and expensive to hire a writer.

Matt Carter, has spent the last 9 months developing
a powerful tool that drastically cuts down the time
and money spent on writing articles.

This new tool automates a huge amount of the
process and creates 100's of totally unique articles,
that read in perfect English. (unlike so many other
junk spinners on the market)

The crazy thing is that Matt Carter is also giving
out his businesses entire SEO Backlinking plan,
for a limited time to celebrate the release of this
powerful new software.

You literally get to copy the exact blueprint of how
to get as many high quality powerful backlinks as you
will ever need...

...and the more backlinks you get the higher
your sites rank in the search engines, and getting
free traffic become very easy indeed.

This early bird special will disappear shortly, so I
encourage you to check it out now:

Now let's get back to search engine optimization. Many of us started out with a simple free blog, from Blogspot or a similar site, and then wanted to grow. The next step is to buy your own domain. So how do you switch over your content to the new domain and web host without risking a duplicate content penalty and the lost of all that link juice? Check out the two-part series we ran this week on SEO Chat for the details. If you're just getting ready to do SEO on your site or wondering why it isn't working as well as you think it should the article we ran on Monday may answer your questions. It covers what you need to do to prepare your site for SEO.

Once you've been doing SEO for a while, you may decide that you want to try to grab more than one spot at the top of the SERPs for your keyword. Is that best done with one site or several sites? This week's thread considers the question of whether three sites are better than one. Why not stop by the thread and add your experience?

And while you're checking out our sites and forums, you might enjoy paying a visit to Tutorialized. You'd find tons of content related to website design and development, including more than 120 tutorials on SEO. Learn how to get more traffic, how to recover a fallen ranking in the search engines, how to do keyword research, and much more. If you're feeling generous and want to share your expertise, it's easy to submit your own tutorial.

Our Spotlight, just for readers of our newsletter, ponders what is more important: onsite SEO or offsite SEO. The answer might surprise you. Scroll down to the Spotlight to find out.
. As always, thanks for reading.

Until next time,
SEO Chat Staff

Webmasters continue to see breadcrumbs on Google's result pages. What are breadcrumbs, for which websites does Google display them and how can you get Google to display breadcrumbs for your own website?

What are breadcrumbs?

Breadcrumbs is the name for the hierarchical site navigation links that are often used on web pages. Here's an example: "You are here: Home > Category > Sub category > Page".

Since a few weeks Google displays breadcrumbs for some websites on the search result pages:

Why is it good if Google shows breadcrumbs for your website?

If Google displays breadcrumbs for your website then you basically have more links on Google's result page. Each page in the breadcrumbs line has its own link.

If your web page is listed with breadcrumbs in the results then it is more likely that the searcher will come to the right page on your website and that you will get a sale.

How can you get Google to display breadcrumbs for your website?

If you want Google to display breadcrumbs for your website, you have to use bread crump navigation on your web pages. That means that you must have a set of delimited links on your website that reflects your website hierarchy.

Google's Matt Cutts recently published a video in which he tries to shed some light on the topic. It seems that Google is still testing breadcrumbs on the result pages and that the display of breadcrumbs in the search results will change (just like Google's Sitelinks changed).

Regarding the question which delimiter is best for breadcrumb navigation, Matt remains very vague. For example, links could be delimited with >, hyphens or the » symbol. So far, all examples on Google pages use > as the delimiter so it's probably best to go with that symbol.

Depending on the size of your website, it is a good idea to use breadcrumbs. They make it easier for users to navigate your website and they help users to remember where they are on your website.

Of course, breadcrumbs alone won't get you in Google's search results. You must also make sure that Google finds the right keywords on your website and that your website has enough inbound links.

The first SEO training school in the Washington Metro Area has begun enrolling student to learn about the SEO and in its upcoming certificate courses. Classes are designed for people with few or no experience in SEO or Search Engine Optimization for current SE optimizers seeking the skills and SEO certification.

Search Engine Optimization (SEO) is the process of increasing the number of visitors by ranking high in search results of a search engine.

The Search Engine Academy researches the latest SEO trends or processes and incorporate those into classes. Search Engine Academy certified SEO personnel receive the instruction and tools they need to make webpages to be visible in search engine results.

Two, three and five-day SEO certification classes are scheduled approximately every four to six weeks. Currently Search Engine Academy - DC has scheduled a two-day course for January 11 - 12, 2010; a three-day course for January 13 - 15, 2010; and a complete five-day SEO certification course January 11 -15, 2010. SEO certification workshops are also available on demand for companies who wish to train multiple in-house SEO specialists at their facilities.

Search Engine Optimization Certificate

The first SEO training school in the Washington Metro Area has begun enrolling student to learn about the SEO and in its upcoming certificate courses. Classes are designed for people with few or no experience in SEO or Search Engine Optimization for current SE optimizers seeking the skills and SEO certification.

Search Engine Optimization (SEO) is the process of increasing the number of visitors by ranking high in search results of a search engine.

The Search Engine Academy researches the latest SEO trends or processes and incorporate those into classes. Search Engine Academy certified SEO personnel receive the instruction and tools they need to make webpages to be visible in search engine results.

Two, three and five-day SEO certification classes are scheduled approximately every four to six weeks. Currently Search Engine Academy - DC has scheduled a two-day course for January 11 - 12, 2010; a three-day course for January 13 - 15, 2010; and a complete five-day SEO certification course January 11 -15, 2010. SEO certification workshops are also available on demand for companies who wish to train multiple in-house SEO specialists at their facilities.

Search Engine Optimization Washington