Google Updates

Google has a couple new elements going on in its results pages. The first one is the addition of brand links for some queries.
In the ones I've seen, they appear near the top of the results, just below the top paid listings. They are not links to the sites of these brands, however. They are links to SERPs for queries that incorporate those brands into them. For example, clicking "Wilson" in the footballs example will take me to results page for "wilson footballs".

Does Google show the right Sitelinks type for your website?

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When Google displays Sitelinks below your website listing in the search results, it's very likely that your website will get more clicks and more visitors. The majority of searchers click on the top 3 results. For that reason, getting more links in the top three results increases the number of clicks that your website will get.

Unfortunately, Google does not always display the right Sitelinks. This article explains how to check your Sitelinks and how to make sure that Google displays the right Sitelinks for your website.

How to check which Sitelinks Google displays for your website

Google robot

It seems that Google only return Sitelinks when they are confident that the search query is looking for a specific site.

If you want to see the Sitelinks for your website, search Google for your domain name without the .com or for any other keyword for which your website is listed on the first position.

For example, if your domain name is "", search Google for "cebuads".

Which type of Sitelinks does Google display for your website?

If you search Google as explained above, Google will display one of the following Sitelinks below your listing:

  1. Google shows up to eight text links that are identical to your website navigation links. If you see these links, the navigation of your website can be parsed by Google and it divides your website into separate categories. This is good.

  2. Sitelinks that go to random pages on your website. If you get these links, the navigation of your website probably can't be parsed by Google and Google took the pages with the most backlinks for the Sitelinks. This is not so good.

  3. Google does not display any Sitelinks. If Google does not display any Sitelinks for your website then it's very likely that your website is not search engine friendly and that your pages cannot be parsed correctly. This is bad.

How to get better Sitelinks

Google generates the Sitelinks for your website based on your website navigation and based on the links that point to your website.

If Google shows the wrong Sitelinks or no Sitelinks at all for your website then you should work on your website navigation:

If your website has a clear navigation, it will be much easier to get Sitelinks for your website.

Do not use too many navigation links and make it easy for web surfers and search engines to find out which pages of your website are the most important pages. The better a web page is linked, the more likely it is that it will appear in the Sitelinks.


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