Google Updates

Google has a couple new elements going on in its results pages. The first one is the addition of brand links for some queries.
In the ones I've seen, they appear near the top of the results, just below the top paid listings. They are not links to the sites of these brands, however. They are links to SERPs for queries that incorporate those brands into them. For example, clicking "Wilson" in the footballs example will take me to results page for "wilson footballs".

How to Recover from Google Penguin Update

If you’re a webmaster or blogger that has been hit by Google’s Penguin update, then you should continue reading.

The Penguin Update was launched by the big G to take care of websites that had been clogging its results with spammy pages. Most of the websites caught by the update were guilty of artificially inflating their rankings by using shady tactics that violate Google’s guidelines.

If you are impacted by this update, you obviously want to know how you can recover from it. Even if you haven’t been hit by it, you should take proper measures to safeguard your site from the dreaded Penguin’s peck.

Here are a few tips on making sure your website nurse itself back up and recover from the impact of the update:

#1: De-optimize Your Site: Over-optimization is something you should stay away from. Because Google is keen on penalizing sites that have done too much SEO. Limit the keywords on alt tags, link title tags and heading tags.

#2: Indulge in Quality Link Building: This one goes without saying – you have to start getting more high quality links to your website. No second thoughts on that. It’s one of the best ways to send a green signal towards Google.

#3: Go for Natural Anchor Text: No matter how hard you try to fake it, Google somehow figures out that you’re not natural. Using the same anchor text for every other incoming link to your site is not a good idea. You should try to keep it as natural as you can.

#4: Say Bye-Bye to Links in Blogrolls: Removing links from blogrolls is a step that you should take right away. Why? Because even though these links are technically not spammy, they might get you penalized. And you don’t want to take any chances.

#5: Stop Using Exact Match Domain Names: Yes, the exact match domain names used to be hot way to get your website ranked for that particular keyword phrase. But not anymore – it’s much, much harder now to convince the Penguin that your site is not spammy. The solution is to focus on brandable domain names.

#6: Add Google+ Sharing: If you’re trying to make a good impression on Google then you should enable Google+ sharing on your website. It makes your site look more authentic and approachable.

#7: Look Into Problem Areas: Go through your website and see what you can fix. Try to make it as genuine as possible. Remove any bad content or links that look spammy. The more you work on the problem areas, the better.

#8: Create Better Content: Making your site more valuable for your visitors in terms of content is really important post Penguin. It not only makes your site more real and useful, but also attracts natural links from relevant websites, giving you an edge over the competition.

#9: Stop Taking Short Cuts: It’s about time you think long term for your website in terms of ranking. You have to understand that it takes time to reach the top, and you have to put in real efforts to reach there. There’s no magic pill.

How are you coping with the Penguin Update? Do you have any tips to share with us? Do comment below and let us know!

Another SEO Contest 2010

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If you are in the SEO Industry, you might know and heard this latest contest. opens for seo contest which the target keyword phrase is "oes tsetnoc" - when you reverse the words, it is "seo contest". If you are interested, try to participate. I am ready to join this competition depsite my hectic schedules. I am sure it would be a good idea to gain more experiences from this event and related to Search Engine Optimization. There is a room for improvement if I join this competition.

I will open a new blog site for this contest, and I will optimize well. I will keep posting the latest article related to the seo contest and search engine optimization.

Search Engine Optimization Guides for Beginners

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Search Engine Optimization is one of the factor or strategy to increase your website visitors and rank high in the search engine. Through the use of search term, it must be relevant/related to the topic you are looking for.

2 Types of SEO:
* On-site SEO
* Off-site SEO

What is On-site SEO?
* On-site SEO is optimizing the page / web page so that the Search Engine Spider or Crawler will read your content and will use to display in the search results. If you have optimized or your are optimizing your web page, make sure is in correct way and you follow the search engine rules to prevent your website getting banned.

What is Off-site SEO?

* Off site SEO is gaining or increasing backlinks / inbound links.
What is Backlink? Backlink - a link at another site, pointing to your site.

How to optimize website with the use of On site Factor.
These are the steps or guides to be followed.
- must have a unique title on every page (keyword term in the title is a big plus).
- must have a meta tags on every page (meta description, meta keywords, meta robot if needed).
- your have to use or pud headings tag (H1, H2 .... H6).
- image optimization (with alternate text : alt="").
- anchor optimization (with title tag : title="").
- keyword link text must target the relevant keyword for increasing the website rank.

How to increase your website rank in the Search Engine Results?
* At first, it is so hard. If your website is new and less than 1 month, it is so hard your website to rank at the top. Be patience, you will come there. If you follow / you are following my SEO Guides, there are possibility your website rank will increase in the search engines like Google, Yahoo, Bing (Top Search Engines.)

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Is Google going add their own links to your website content?

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Is Google going to add their own links to your web pages? A recent patent application of Google indicates that this might be coming. The name of the patent is "Enhanced document browsing with automatically generated links to relevant information". It is an update of the patent application that Google filed in 2006.

Google Octopus

What is Google's patent application about?

Here's the official abstract:

"Additional documents are automatically located that are relevant to an original document, such as a document being read by a user, and also potentially relevant to personal information of the user.

The additional documents may be located based on descriptive information that includes personal information of the user and content information of the document being read.

The additional documents, or links to the additional documents, may be incorporated into the document being read. In some implementations, the additional documents may be presented in-line with the document being read, such as through an in-link link or text snippet. The user can thus be efficiently presented with additional information that is relevant to the original document being read."

In other words: Google wants to read the contents of your web pages and then might insert their own links on your web pages.

According to the patent application, the links will be based on the personal search history and the geographic location of the web surfer as well as on the contents of the page on which Google will insert the links.

How can Google change the content of your web pages (technically)?

Changing the content of your web pages is easy if the web surfer has Google's toolbar installed.

Google's toolbar does not only send information about every page that you visit to Google, it also allows Google to change the content of each page that you visit through the document object model.

If you use Google's toolbar then Google can add any content to the web pages that you visit and you wouldn't notice that the original content has changed. Note that Google could do this. That does not mean that Google actually does this.

What type of content would Google insert on your web pages?

Google might enter simple text links on your pages, they might link existing content or they might add whole new paragraphs on your web pages. Technically, all of this is possible. It's not clear what Google will do with the methods described in the patent.

However, since there are several documents about this topic, it seems that they are serious about this.

Google knows a lot about you and they control a lot of the information that we get on the Internet. Will they also change the content of your web pages in the near future?

Being listed on Google's first result page is becoming more important than before. Google can only recommend your website as a link if they know your site. To optimize your website for Google, use the top 10 optimizer in IBP.

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Steps for Creating a Social Media Strategy

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3 Steps for Creating a Social Media Strategy

Social media is all about engaging with people whether it be clients, friends, or relatives. As Li Evans of Serengeti Communications explains, “Everybody likes to share, and they like to share a story.”

She goes on to tell WebProNews that businesses are just now grasping how they can use social media. If they create valuable content, she says people will share it, which will expand their reach.

Contrary to some beliefs, effective social media marketing is a lot more than simply having a Facebook page. Evans says businesses need to, first of all, understand where their audience is. Although Facebook and Twitter have exploded in popularity, it doesn’t mean that your audience is there. If this is the case, these platforms will not be effective for your business.

It could be that message boards and forums are where your audience is. Although these areas have been around since before the term social media was even coined, Evans believes they are still very powerful, have a large reach, and rank in search engines. Other effective platforms include ratings and review services and location-based sites.

Secondly, businesses need to understand what their resources are. It is important to realize what you are capable of doing before you jump in. Otherwise, you could quickly get overwhelmed, which could lead to failure.

Thirdly, businesses have to listen to what their audience is saying. Just as businesses need to understand their resources before embracing social, they need to do a lot of listening too. If not, Evans says it could be compared to petting a shark. Businesses should know what is acceptable and what is not before they embark on a social media campaign.

Once a business applies these 3 steps, she says it can build a social media strategy.

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