Google Updates

Google has a couple new elements going on in its results pages. The first one is the addition of brand links for some queries.
In the ones I've seen, they appear near the top of the results, just below the top paid listings. They are not links to the sites of these brands, however. They are links to SERPs for queries that incorporate those brands into them. For example, clicking "Wilson" in the footballs example will take me to results page for "wilson footballs".

Steps for Creating a Social Media Strategy

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3 Steps for Creating a Social Media Strategy

Social media is all about engaging with people whether it be clients, friends, or relatives. As Li Evans of Serengeti Communications explains, “Everybody likes to share, and they like to share a story.”

She goes on to tell WebProNews that businesses are just now grasping how they can use social media. If they create valuable content, she says people will share it, which will expand their reach.

Contrary to some beliefs, effective social media marketing is a lot more than simply having a Facebook page. Evans says businesses need to, first of all, understand where their audience is. Although Facebook and Twitter have exploded in popularity, it doesn’t mean that your audience is there. If this is the case, these platforms will not be effective for your business.

It could be that message boards and forums are where your audience is. Although these areas have been around since before the term social media was even coined, Evans believes they are still very powerful, have a large reach, and rank in search engines. Other effective platforms include ratings and review services and location-based sites.

Secondly, businesses need to understand what their resources are. It is important to realize what you are capable of doing before you jump in. Otherwise, you could quickly get overwhelmed, which could lead to failure.

Thirdly, businesses have to listen to what their audience is saying. Just as businesses need to understand their resources before embracing social, they need to do a lot of listening too. If not, Evans says it could be compared to petting a shark. Businesses should know what is acceptable and what is not before they embark on a social media campaign.

Once a business applies these 3 steps, she says it can build a social media strategy.

Annie Robertson said...
July 30, 2010 at 2:05 AM  

In Current market scenario social media in playing a vital role in engaging the people to your business through the www.
Keyword Optimisation

seo company India said...
July 31, 2010 at 5:57 AM  

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Anonymous said...
April 1, 2012 at 10:03 AM  

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Alex Smith

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