Google Updates

Google has a couple new elements going on in its results pages. The first one is the addition of brand links for some queries.
In the ones I've seen, they appear near the top of the results, just below the top paid listings. They are not links to the sites of these brands, however. They are links to SERPs for queries that incorporate those brands into them. For example, clicking "Wilson" in the footballs example will take me to results page for "wilson footballs".

Do forum signature links help PageRank and SERPS?


One of the tip, if you add your blog's url as a signature in your messages in forums that you'll increase your Search Engine Ranking. Especially if you use the keywords you're targeting. Search Engine FAQ finding the theory and so far it seems that such strategy prove to be helpful in increasing your site traffic and page rank. If you choose the right forums and are genuine in your comments

Google Ranking Tips - Conclusion


Be sure to have your main keywords and keyphrases in your title tag and well spread throughout your page, use header tags like h1 to h6 wherever possible. Get as many links from as many high PR low number of outbound links pages as you can. Get listed with, Yahoo and Looksmart.

Well that's it. I hope you have enjoyed reading this Google Ranking tips article as much as I have enjoyed researching and writing it. I also hope that you can put this advice into use and help get yourself some real traffic.

Google Pagerank Formula


First let me explain what the damping factor is. The damping factor is the amount of your PR which you can actually pass on when you vote / link to another site. The damping factor is widely known to be .85, this is a little less then the linking pages own PR.

PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))

In layman's terms PR(A) is the Pagerank boost your page A will get after being linked from someone else's site (t1). PR(t1) is the pagerank of the page which links to you and C(t1) is the amount of total links that (t1) has. It is important to know that a pages voting power is only .85 of that pages actual PR and this voting power gets spread out evenly between all sites it links to.

Imagine was linked by XYZ.COM's link page which had a PR of 4 and 9 other links, here's how the formula should look like:

PR(AKA) = (1-.85) + .85*(4/10)
PR(AKA) = .15 + .85*(.4)
PR(AKA) = .15 + .34
PR(AKA) = .49

To sum up my site would get an injection of .49 PR after being linked from a page with a PR of four and 9 other links.

Let's say I was linked from a site with a PR of 8, double the previous example's amount, which had 15 other links, a total of 16 outbound links, my boost would be:

PR(AKA) = (1-.85) +.85*(8/16)
PR(AKA) = .15 + .85(.5)
PR(AKA) = .15 + .425
PR(AKA) = .575

The above two worked examples show that not only is the PR of the linking page important but what is also important is how many other sites are also linked to from that page.

I think we've had enough maths stuff for now, just remember that the name of the game is to get as many links from pages with high PR and few other links. The more of these links you get the more your PR will grow and the more your rankings will improve for your relevant keywords.

Google Ranking Algorithm


Google ranking algorithm

Let's now continue onto the main part of this Google rankings report by indulging ourselves in the Google ranking algorithm. Well there are two main parts to the algorithm Google uses, the first is its text matching system whereby Google tries to find pages relevant to what the searcher has entered in the search box. The second and equally important part of the algorithm is of course the Google patented Pagerank™ system.

I'll first go through how to make your pages relevant by discussing the text matching part of the algorithm.

Google gives a lot of "weight" to the title tag when searching for keywords. It is therefore vital to make sure your most important keywords or key phrases appear within this tag. It seems to work best if you've other words in your title tag too after your keywords, but try to remain under 35-40 characters.

I imagine many of you know this already but Google does not use meta tags such as the keywords meta tag or the description meta tag. This is because the text within these tags can't be seen by visitors to a website. Therefore Google feels these tags will be abused by webmasters placing lots of unrelated words in them in order to get more visitors.

This lack of support for meta tags means that Google creates your description from the first few lines of text on your page. This in turn means that you've to have your keywords and phrases right at the top of your webpage, if Google finds them your page becomes more relevant, if however it doesn't find them the rest of your page has to work harder to become relevant.

Hopefully your beginning to get the idea. The idea is to have your page linked to by as many high quality and high pageranked sites as possible. Right? RIGHT and WRONG.

WRONG BECAUSE, you see the Google Pagerank system also takes into account the number of links the page that has linked to you has. The reasoning for this is that a page X has a certain amount of voting PR, if your site Y is the only link from that page X, then Google feels confident that page X thinks your page Y is the best link it has and will give you more PR. If however page X has 50 links, page X could think your only the 50th best link. Hence the more links a page has the less of a PR boost your site will get.

RIGHT BECAUSE, linking to a site with a 6+ PR will provide a significant boost to your PR in most cases, but in cases where the site also links with 100 other sites the boost will be almost zero. Likewise if a site has a PR of just 2 but you and only one other site are linked from it, then the PR boost would be more than the site with 100 links and a PR of 6.

Page Rank is based on Content or Links?


If you doubt after two months of your website or blog gained or have a Page Rank (PR).

Why is it your site or blog got PR 2 or above directly or even 2 months old?

Page Rank (PR)
is based on incoming links, not content. Though you will get more links with original content.

Off page Optimization Tips

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- Submit your site to hundreds of search engines. But prefer you may submit your site to directories. Much better if you submit to a free directory site.

- Join to forums, you can create a signature for your site.

- Create Blog and use your keywords.

- You can also do blog commenting to a related site.

- Link Building (one way or 2 way).



SEO vs. PPC, SEO has improved for the past several weeks, while PPC has become more of a challenge. Don’t know if that is unique to our company / market, but wouldn’t be surprised.

Do you offer something people are going to purchase and do they know they would have to purchase it?

Chances are if they know they have to buy it they aren't searching for it nearly as much right now. If your site / website is content and not just a store and people search for items they know are free like stories on a subject and what not, probably doesn't have as big of an effect.

Economy state has effected a lot of things one way or another whether directly or indirectly I don't think you could say there is anyone that hasn't seen the effects at least slightly.

For example I bet webmaster sites traffic went down due to people not able to start new websites or closing existing sites.

Social media optimization or SMO

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Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos.

Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

Social Media optimization is considered an integral part of an online reputation management (ORM) or Search Engine Reputation Management (SERM) strategy for organizations or individuals who care about their online presence.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines.

Search Engine Optimization (SEO)


Search Engine Optimization (SEO)
is the process of optimizing your website for the purposes of increasing the likelihood of appearing on the top of search results on search engines like Google and Yahoo. Optimization has emerged as the world's fastest-growing means of advertising and marketing due to its effective abilities of generating new business and simultaneously increases brand awareness. For people who seriously think about increasing website traffic (the cumulative result of Internet users who visit your website), Search Engine Optimization work is a natural choice.

Results: Gaining top rankings through the Search Engine promotion of your website is hard work. It can take months to achieve and is a never ending process of analysis, link building, re-optimization and re-submission. Because of this, and the way that the Search Engines' search algorithms, no one can guarantee the No.1 position in the organic results through Search Engine promotion alone. However done correctly, SEO is an extremely cost effective form of marketing. Therefore always choose a well established company with a pr oven and ethical track record.

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