Google Updates

Google has a couple new elements going on in its results pages. The first one is the addition of brand links for some queries.
In the ones I've seen, they appear near the top of the results, just below the top paid listings. They are not links to the sites of these brands, however. They are links to SERPs for queries that incorporate those brands into them. For example, clicking "Wilson" in the footballs example will take me to results page for "wilson footballs".

SEO COMPETITION

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OFF PAGE FACTOR

Domain Age (DA) - the age of a domain, according to the first registered date in WHOIS records.

Page Rank (PR) - an indicator of the overall quantity and quality of links to a web-page, as determined by Google's PageRank algorithm.

Page Backlinks (BLP) - the total number of external links pointing to a specific URL. This does not include any links from the website itself.

Domain Backlinks (BLD) - the total number of external links pointing to any page on that domain, including deeply nested pages. This does not include any links from the website itself.

ON PAGE FACTOR

Keyword Title (Title) - whether the webpage <> tag contains the keyword

Keyword in URL (URL) - whether the webpage URL contains the keyword.

Keyword in Description - whether the word appears in the <> description tag.

Keyword in Header Tag - whether the word appears in <>, <>, and etc tags within the page content.

Google Cache Age - the number of days since Google last reindexed the page.

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2 comments:
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james said...
August 20, 2009 at 4:15 AM  

Great resources. Thanks for sharing this basic SEO information helpful for SEO Beginners like me.
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Tony said...
August 25, 2009 at 1:47 AM  

You are roviding the initial steps of SEO.
SEO Newcastle

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