Google Updates

Google has a couple new elements going on in its results pages. The first one is the addition of brand links for some queries.
In the ones I've seen, they appear near the top of the results, just below the top paid listings. They are not links to the sites of these brands, however. They are links to SERPs for queries that incorporate those brands into them. For example, clicking "Wilson" in the footballs example will take me to results page for "wilson footballs".

Search Engine Indexing and Ranking

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* Once you have a new site (or new content on an existing site) you will want to implement activities to attract the attention of the GoogleBot.

* Once Google has visited your page/post it should index the content and assess the keyword relevance.

* Once the page has been indexed and Google has established its relevance it may appear in the Search Engine Results Pages (SERP's) for the keywords it is relevant for.

* You are more likely to appear in the SERP's for a "phrase match" search of your target keyword before you appear for the "broad match" search.

* Ultimately your ranking is a function of on-page and off-page factors. Initially your on-page should be strong which should get you ranking for low competition keywords.

* Long term ranking will be a function of the quality and quantity of the site network that links to your content.

When to know if your site has been indexed in Google?

1. visit www.google.com
2. Type in the box. i.e. site:yourdomain.com

Once you see the pages in the results it means your site has been indexed in google. If nothing comes out, your site has not been indexed yet. It may take 24 hrs the spider to find your site.
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For more information, visit SEO 101 Guide



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