Google Updates

Google has a couple new elements going on in its results pages. The first one is the addition of brand links for some queries.
In the ones I've seen, they appear near the top of the results, just below the top paid listings. They are not links to the sites of these brands, however. They are links to SERPs for queries that incorporate those brands into them. For example, clicking "Wilson" in the footballs example will take me to results page for "wilson footballs".

Content VS Backlinks

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is a key factor to rank well. Content is important in your website that readable by spiders, and readers or viewers. You can still gain backlinks if you put the unique content of your blog or web site. Proving unique content related to your web site is a good, we can say content is king. No need to promote much your web site, you can get high page rank in a couple of months. Good Unique Content is the target from the visitors to read the latest updates or press releases. More related sites are likely to promote your site in their site. Webmaster out there asking you to be added in one way or 2 way link exchange. No need to promote your website and finding related sites to exchange link.

Backlinks is also important but we consider this another option to be popular in search engines. Building Links is important for the web site to gain PR or page rank but not all links are valued equally by search engines.


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