SE-optimization Updates

Why do we need content for our site?

* pleasing to search engines
* pleasing to human visitors

Write your own unique content that specific target of the selected keywords. Wee need to do the research.

- find content module allows us to
- choose our preferred kind of reference material
- compare the popularity or authority of content

Googlebot - review your website
when the googlebot visit your site it reviews your website two main things on how relevant your site will to google use it.

the first thing is on how googlebot looks at: the actual content of your pages
- by reviewing the title, description, headings and some other factors of your pages.

GoogleBot can accurately determine what your site is all about called On-page Factors.
GoogleBot also examines the number and time that links to your webpages called Off-page Factors.

Already have a good keyword, traffic is good and competition looks to be acceptable.

OFF PAGE FACTOR

Domain Age (DA) - the age of a domain, according to the first registered date in WHOIS records.

Page Rank (PR) - an indicator of the overall quantity and quality of links to a web-page, as determined by Google's PageRank algorithm.

Page Backlinks (BLP) - the total number of external links pointing to a specific URL. This does not include any links from the website itself.

Domain Backlinks (BLD) - the total number of external links pointing to any page on that domain, including deeply nested pages. This does not include any links from the website itself.

ON PAGE FACTOR

Keyword Title (Title) - whether the webpage <> tag contains the keyword

Keyword in URL (URL) - whether the webpage URL contains the keyword.

Keyword in Description - whether the word appears in the <> description tag.

Keyword in Header Tag - whether the word appears in <>, <>, and etc tags within the page content.

Google Cache Age - the number of days since Google last reindexed the page.

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Domain names are used in URLs to identify particular Web pages. Every domain name has a suffix that indicates which top level domain (TLD) it belongs to. Because the Internet is based on IP addresses, not domain names, every Web server requires a Domain Name System (DNS) server to translate domain names into IP addresses.

Why do you need a domain?

* on the internet a domain name is the land, your website or blog is the house.

* you need to won the asset, it is easier to transfer or sell

* own domain and hosting means you at less at risk from other people doing the wrong thing.

Theme Keyword in Domain Name

1. The 2 most important on-page SEO factors are having your theme keyword in the Domain and in the Title of the page.

2. Having the theme keyword in the domain name is better than just having the theme keyword in the URL

3. In SEO you want every advantage working for you if possible.

Domain Naming Suggestions

* Use theme Keyword in domain selecting either .com, .net, or .org in that order (ie. setools.com)

* If domain name not available use hyphens

* If domain name with hyphens are also taken, add a prefix or suffix to the domain name for exmaple

setools.com (or site or website or my or your etc.)

Writing Article is not difficult. Recognize a variety of niche.

We wanted to deliver for the prospects, always giving your target market, a quality of user experience.

When writing an article from sourced content

* never blatantly cut and paste copy

* if you use a word-for-word sentence or paragraph - acknowledge original author

* always read up on sourced information yourself and build your own knowledge base

* become hungry for more knowledge on this topic - it's there!

* read existing content, and then type out yourself from memory - do paragraph by paragraph.

Web Structure

Articles all over the web.

Squidoo
Facebook
Hubpages
Ezine Articles
Weebly
Twitter
Youtube

The sites are point to the main site and drive more traffic.

* Exciting to Watch
People get excited when I see these sites rising in a search engines.

* Often, Undervalued and Under-appreciated
People get optin why this is so important. They know rankings are important, but they don't know How important or How viable getting better rankings in search engines can be.

- Difficult
- Time Consuming
- Tedious

Rankings have Leverage

Small changes in rankings
Mean Big Changes in Traffic
Position = % of Clicks = Traffic per 1,000
1 = 42.1 = 421
2 = 11.9 = 119
3 = 8.5 = 85
4 = 6.1 = 61
5 = 4.9 = 49
6 = 4.1 = 41
7 = 3.4 = 34
8 = 3.0 = 30
9 = 2.8 = 28
10 = 3.0 = 30

From Position 6-5
A 1 ranking position changed, means 20% increase in traffic

From 5-4
we get a 24% increase in traffic

From 4-3
there's a 39% increase in traffic

From 3-2
there's a 40% increase in traffic

From 2-1
there's a 254% increase in traffic

It's not a tiny incremental increase in traffic everytime we step up one position in search engines. It's actually a massive change of the visitors we recevied to a website.

Tracking Backlinks
Backlinks - as foundation that all sites ranking are build on. Once your content is being published your article or blog post or whatever the factor is influence in your ranking is still links to point to the content

Rank Tracker will check if your keywords rank in the search engines for any of the known pages on domains you enter below (assumes your keyword do not have individual target pages).

It was all very deliberate...

* Keyword Selection

* Article Writing

* Link Building

Ranking => Traffic => Customers => Sales

Rankings - how high your positions is in search engines.

Traffic - how many visitors you get

Customer - how many people buy

Sales - how much money you make