SE-optimization Updates

Webmasters continue to see breadcrumbs on Google's result pages. What are breadcrumbs, for which websites does Google display them and how can you get Google to display breadcrumbs for your own website?

What are breadcrumbs?

Breadcrumbs is the name for the hierarchical site navigation links that are often used on web pages. Here's an example: "You are here: Home > Category > Sub category > Page".

Since a few weeks Google displays breadcrumbs for some websites on the search result pages:

Why is it good if Google shows breadcrumbs for your website?

If Google displays breadcrumbs for your website then you basically have more links on Google's result page. Each page in the breadcrumbs line has its own link.

If your web page is listed with breadcrumbs in the results then it is more likely that the searcher will come to the right page on your website and that you will get a sale.

How can you get Google to display breadcrumbs for your website?

If you want Google to display breadcrumbs for your website, you have to use bread crump navigation on your web pages. That means that you must have a set of delimited links on your website that reflects your website hierarchy.

Google's Matt Cutts recently published a video in which he tries to shed some light on the topic. It seems that Google is still testing breadcrumbs on the result pages and that the display of breadcrumbs in the search results will change (just like Google's Sitelinks changed).

Regarding the question which delimiter is best for breadcrumb navigation, Matt remains very vague. For example, links could be delimited with >, hyphens or the » symbol. So far, all examples on Google pages use > as the delimiter so it's probably best to go with that symbol.

Depending on the size of your website, it is a good idea to use breadcrumbs. They make it easier for users to navigate your website and they help users to remember where they are on your website.

Of course, breadcrumbs alone won't get you in Google's search results. You must also make sure that Google finds the right keywords on your website and that your website has enough inbound links.

Google has reported to their Adwords blog which two new changes are coming to the Adwords Quality Score.

These are the details:
First, Google Quality Score Calculation Score is in need to change an ad's CTR based on the ad's position. It is not completely new change as Google has always normalized the CTR based on the ad position. Now, they are updating the issue of existing technology that they have already been using for the ad position calculation. or calculating the ad position. Using fresher and more updated data that will ensure greater accurate Adwords Quality Score.

Second, How some ads promoted to the top position. The changing of formula is used to move an ad instead from right side of page move to the listings on top of the organic results. As we know if an ad in the first position did not meet the promotion quality requirements, the ad in the second listing did meet the threshold then the second ad would not be promoted. The update or changes in place, these ads will be move and jump above the ad in the first position and promoted to the top position or top listing.

Advertisers would need to concentrate on this changes more on the ad copies and their promotional qualities particular the second one about how some ads are promoted to the top position.